The situation
- MapQuest's parent company pushed into new technology, including augmented reality on Verizon's edge network.
- In September 2019, the MapQuest consumer brand was sold to System1. The location technology business stayed with Verizon and became Verizon Location Technology.
- In 2020, budgets froze. Then came new leaders, new teams and more reorganizations.
What we did
MapQuest consumer products
From 2016, embedded developers built, tested and maintained mapquest.com, the mobile apps and partner integrations, working inside MapQuest's own teams and process.
Augmented reality R&D
In 2018 and 2019, iOS, Android and web developers built front ends for real-time augmented reality, using Verizon's Multi-Access Edge Computing (MEC) to recognize points of interest through a phone's camera.
The handover to System1
From 2019 to 2020, Briebug developers carried MapQuest's consumer platforms through the handover to its new owner.
Verizon location SDKs
From 2019, engineers built, tested and documented the Android SDKs behind Verizon's indoor Venue experience and Location Platform, then added Web SDK and navigation work and an Android SDK that collects sensor data from warehouse forklifts for indoor-location research.
The result
- The relationship ran from 2016 to at least 2022, across three client organizations.
- When the MapQuest brand was sold, both the buyer, System1, and Verizon kept Briebug.
- In 2021, after a disappointing experience with another vendor, Verizon Location Technology chose to expand with Briebug, extending the engagement and adding engineers for Web SDKs and navigation work.
“Briebug has delivered on time, and the goals for usability metrics and improved branding have been successful.”