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Delivery partnership · WICShopper, a mobile and web platform for the federal WIC nutrition program

JPMA: an embedded team behind the WICShopper platform since 2016

JPMA builds WICShopper, a mobile and web platform for the federal WIC nutrition program, and state agencies buy it. JPMA says its platform is relied upon by over 1.2M families each month. Briebug has given JPMA expert Angular and Ionic guidance to maintain, support and grow the WICShopper apps since 2016.

9.9average monthly client NPS across 29 responses, 2021 to 2023

  • Angular
  • Ionic
  • iOS
  • Android

The situation

  • In 2020, JPMA faced new competitors that offered bundled products.
  • JPMA needed to upgrade its app and add features that agencies would choose over those bundles.
  • It also wanted to improve its own planning, bug reporting, QA process and part in software delivery.

What we did

Platform support

Ongoing support of the WICShopper Ionic app on iOS and Android, the admin portal, and the backend services, APIs and hosting.

State releases

A state release for Alabama, and Android and iOS target-API updates.

Vendor features

An import queue, vendor inventory and order-slot configuration.

UX improvements

UI/UX improvements, sign-up card validation, product images and an order complaint form.

Work in progress

In 2026, an online ordering portal with home delivery, and document upload for Tennessee.

The result

  • Monthly client feedback averaged an NPS score of 9.9 across 29 responses from 2021 to 2023.
  • JPMA renewed for a five-year term, July 2025 to June 2030.
  • JPMA says its platform is relied upon by over 1.2M families each month.
  • In 2025, JPMA referred a new prospect to Briebug.
  • In its Clutch review, JPMA reports that its user base has grown by about 1 million monthly users since the project started, and that the new platforms have run with 99.5% uptime.
“Briebug's ability to bring in different developers with different skill sets is impressive.”
Ryan Magee, President & COO, JPMA, Inc. · Verified review on Clutch

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